Thursday, February 29, 2024

Opinion: If Taylor Swift wants revenge against her haters, here’s a good bet

The right’s unhealthy obsession with Taylor Swift has hit critical mass ahead of this weekend’s Super Bowl game between the San Francisco 49ers and Kansas City Chiefs.

We will put aside the strategic virtue of alienating a public figure who can single-handedly break the internet and instead focus on how Swift should get her revenge. And oh, by the way, if you think she doesn’t understand a thing or two about revenge, just listen”Reputation» or ask Scooter braun Or David Mueller.

Taylor commands a social media army: 280 million followers on Instagram95.1 million on X23.9 million on Tic Tac80 million on Facebook and 56.3 million on Youtube. For comparison, Donald Trump has 23.7 million followers on the ‘gram87.4 million on X24.5 million on Facebookand 2.8 million on Youtube.

The numbers speak for themselves. And there’s more. A investigation carried out last year, the Morning Consult found that Swift’s passionate fans tended to be suburban, Democratic and, unsurprisingly, female. They are mostly between 18 and 39 years old. In the post-Dobbs political landscape, these are some of the demographics President Biden needs most to achieve a victory in November.

So while the obvious response to MAGA hysteria might be to support Biden — which the president’s team is doing hoping It will happen – not Swift’s best decision. She approved Biden in 2020. Another endorsement won’t move the needle.

Instead, the most effective thing Taylor Swift can do to influence the presidential election is use her fame, visibility, and platforms to register her army of Swifties to vote.

A recent survey conducted by the Harvard Institute of Politics found that after record turnout in the 2020 elections, only half of 18-29 year olds who voted then plan to participate in the 2024 elections. survey carried out by NBC News showed young voters embittered against Biden. A USA Today/Suffolk University the survey had Biden loses youth vote to Trump.

If this election is going to be as close as the polls and prognosticators would have us believe, activating Swift’s army of fans could make the difference. Without openly supporting a candidate, she could launch her own voter registration effort and send the right-wing MAGA sphere into collapse mode.

Imagine if Swift announced even a handful of relatively modest acoustic concerts in the swing states (Nevada, Arizona, Georgia, Pennsylvania, Michigan, Wisconsin) where the price of admission was proof that you were on the lists electoral. Voter registration booths would be set up in front of the venue. The only problem would be managing the crowds.

In September, Swift’s voter registration superpower was on display. In a Instagram post, she directed her subscribers to the nonpartisan, nonprofit website, which reported an increase of 35,000 new registrations. As the 2018 midterm elections approach, a message urging its subscribers voter registration was linked to 100,000 new voter registrations in the 18-29 demographic. If that’s the kind of engagement she generated from isolated posts, imagine the impact of touring a swing state for voter registration.

Trump’s MAGA army made a critical mistake by waging open war against Taylor Swift. She could very well choose to ignore them. To stay above the fray. Spend the year 2024 sold out in stadiums around the world via the Eras Tour. Let the conspiracy theorists continue to cover up.

If I were Taylor Swift, I wouldn’t dignify the MAGA world with a response or reaction anytime soon. Instead, I would let the campaigns play out. Then, in the fall, when it matters most, when MAGA has moved on, when everyone has forgotten the madness of the last few weeks, in a few strategic states that will decide the next election, maybe, just maybe- be, should Swift extract it. revenge.

Kurt Bardella is an Opinion contributing writer. @KurtBardella

Note: The content and images used in this article is rewritten and sourced from



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