THEmarks the biggest day of the year in advertising, with the biggest brands shelling out millions to get their messages in front of a television audience that reliably attracts more than 100 million viewers.
Over the years, the cost of a 30-second commercial has skyrocketed, making the Super Bowl the most expensive advertising venue on television. Becauseis one of the rare events that attracts of this size, companies are ready to spend millions to promote their brands during the crisis period. .
Here’s a quiz to test your knowledge of Super Bowl advertising costs.
This year’s crop of Super Bowl ads will feature, from Anheuser-Busch’s iconic Clydesdales to the Uber Eats spot featuring Jennifer Aniston, Victoria and David Beckham. If you answered that the cost of a 30-second ad this year is $7 million, you are correct. That’s roughly on par with last year, but represents a 55% jump from 2019.
This year’s advertisers are not only spending $7 million to buy a half-minute of airtime, but also opening their wallets to secure stars like Aniston and Snoop Dogg, as well as glitzy productions. And many companies release their ads before the Super Bowl, hoping to create buzz and attract attention. (You can see some of the.)
“I try not to think about money,” director Charles Kidd II, known as Calmatic, told CBS News. He aired a 60-second commercial during this year’s Super Bowl for the Popeye’s restaurant chain, featuring actor and comedian Ken Jeong,
Calmatic added, “Sometimes I don’t even want to know what the budget is, like, ‘Let me create.’ We have to come back to reality and say, ‘All right, everyone’s going to see this.’
Super Bowl LVIII will air live on Sunday, February 11 at 6:30 p.m. Eastern from Allegiant Stadium in Las Vegas, Nevada, on CBS and Nickelodeon, as well as streaming on Paramount+ (CBS and CBS News is owned by Paramount Global. .) Here’s how to watch the Super Bowl.
How much have Super Bowl ads cost in recent years?
The cost of a Super Bowl ad has jumped in recent years, from $4.5 million in 2019 to $7 million today.
What is the most expensive Super Bowl ad ever?
The most expensive Super Bowl ads aired in 2020, according to GoBankingRates, which estimated that that year, two 90-second ads from Amazon and Google competed for the championship’s most expensive commercials.
Amazon’s ad featured Ellen DeGeneres and Portia De Rossi in a spot for its Alexa voice assistant, while Google’s ad was about an elderly man using the search company’s voice assistant to help him remember of his wife.
The two ads cost about $16.8 million, according to GoBankingRates.
Why are Super Bowl ads so expensive?
Super Bowl ads are expensive because the game is typically the most-watched media event of the year. This gives brands a chance to reach more consumers at once than anywhere else, and many companies take the opportunity to introduce new products or introduce a new slogan.
There’s another reason why brands are so willing to pay: About 3 in 4 people say they actually look forward to watching ads during the Super Bowl. Families and friends typically watch the game together and often talk about the spots as well as the game itself — a discussion that can continue at work the next day, experts say.
“This shared experience can amplify the emotional resonance of ads, making them more memorable and more effective. When viewers watch the Super Bowl, they are not just passive recipients of the content: they are participating in a community event,” said Jura Liaukonyte., professor of marketing at SC Johnson College of Business at Cornell University, in an email.
With a massive audience of viewers glued to Super Bowl ads, brands are willing to pay for a share of airtime.
Super Bowl LVIIIfeaturing theagainst the will broadcast on CBS and Nickelodeon Paramount+ on February 11 from Allegiant Stadium in Las Vegas. Kickoff is scheduled for 6:30 p.m. ET. Preview and halftime include , And .
Note: The content and images used in this article is rewritten and sourced from www.cbsnews.com