President Joe Biden’s re-election campaign launched its account on TikTok, the popular social media app, Sunday evening during thedespite his administration’s concerns about the app’s security and whether user data can be shared with the Chinese government.
The “Biden HQ” account posted a video titled “lol hey guys,” in which Mr. Biden answers “such and such” Super Bowl-related questions, such as “game or halftime show?” (“Game”) and “Jason Kelce or Travis Kelce?” (Mama Kelce, for her “great chocolate chip cookies.”)
In the video, the campaign and the president also shed light on a baseless conspiracy theory that the. Asked if he was “sneaky plotting to rig the season so the Chiefs could make the Super Bowl” or if the Chiefs “were just a good football team,” Mr. Biden responded: “I would have trouble if I told you. “. A photo of “Dark Brandon,” a satirical meme of Biden with laser beams shooting out of his eyes, then appeared on screen.
Mr. Biden’s “X” narrative once again leaned into the meme and trolled fringe conservatives’ baseless conspiracy theories that pop star Taylor Swift’s relationship with Kansas City Chiefs player Travis Kelce is part of a “pro-Biden” agenda.
“Just like we drew it,” Biden posted along with an image of “gloomy Brandon” after the Kansas City Chiefs won Sunday’s Super Bowl.
As of Monday morning, the Biden campaign’s TikTok account had been viewed more than 4.6 million times on the app.
Biden campaign advisers say their entry onto the platform is an attempt to “continue to meet voters where they are.”
“In a media ecosystem that is more fragmented and personalized than ever, it is even more important to get our message across every channel and platform possible,” campaign advisers said.
They add that the campaign itself will manage the TikTok account and that there has been no decision on whether the president or “any of the leaders might also join in the future.”
The White House banned the use of TikTok on government-issued devices in early 2023, following Congress’ moves to ban the app on federal government devices in late 2022.
In March 2023, the Biden administration wasof the app, unless TikTok’s Chinese parent company, ByteDance, divests from the social media platform. The Department of Justice has opened an investigation into ByteDance for possible spying on American citizens, that same month.
Campaign advisers say the campaign “takes advanced security precautions” around devices and “incorporates sophisticated security protocol.”
“The campaign’s presence is independent and independent of the ongoing CFIUS review,” the advisers said, referring to a review of TikTok by the Committee on Foreign Investment in the United States.
But even before the re-election campaign story, the Biden White House had not completely shunned TikTok: the app’s influencers were informed by the White House about the war in Ukraine, Mr. Biden participated in a interview with TikTok creator Daniel Mac and digital influencers were invited to an exclusive White House Christmas party in 2023.
The Democratic National Committee has a more established presence on TikTok, with more than 510,000 followers and 640 videos as of Monday morning, many of which focused on the president.
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