Thursday, February 22, 2024

Amazon’s Prime Video lands exclusive NFL playoff game next season

The Amazon Prime Video logo displayed on a phone screen and the Amazon Prime Video website displayed on a screen in the background are seen in this illustration photo taken in Krakow, Poland on July 26, 2022.

Nuphoto | Getty Images

AmazonPrime Video has secured exclusive rights to broadcast a National Football League playoff game next season, a source familiar with the matter told CNBC.

The company won the right to secure the game by hitting certain viewership metrics last season as part of its “Thursday Night Football” deal with the league, the source said. In 2021, Amazon agreed to pay approximately $1 billion per year for the exclusive rights to Thursday Night Football.

Last month, NBCUniversal’s Peacock aired an NFL Wild Card game between the Kansas City Chiefs and Miami Dolphins, marking the first time a playoff game was broadcast exclusively on a streaming service.

NBCUniversal had sought to keep playoff games streaming-only next season, according to the Wall Street Journal, which first reported on Amazon’s latest deal with the NFL.

Amazon and the NFL declined to comment. A representative for NBCUniversal did not immediately respond to a request for comment.

Amazon is banking heavily on sports broadcasting in the hope of increasing its number of Prime members. The Prime membership program, which charges $139 a year for many perks including free shipping, now has some 200 million subscribers worldwide. Amazon said there are 80 million active Prime Video households in the United States

— CNBC’s Stephen Desaulniers contributed reporting.

Disclosure: NBCUniversal is the parent company of Peacock and CNBC

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