Friday, February 23, 2024

Amazon Prime Video will carry an NFL playoff game next season, AP sources say


NBC’s streaming service Peacock exclusively aired an NFL wild-card game this season.

Amazon Prime Video will become the latest streaming service to offer a playoff game. (AP Photo/Mark Lennihan, file) P.A.

Amazon Prime Video will broadcast an NFL playoff game next season, people familiar with the matter confirmed to The Associated Press.

The three people spoke to the AP on condition of anonymity Friday because neither the league nor the streaming platform made the announcement.

The Wall Street Journal was the first to report that Amazon would get a playoff game.

This will be the second year in a row that a major NFL game will be broadcast exclusively on a streaming platform. The Jan. 13 AFC wild-card game between the Kansas City Chiefs and Miami Dolphins aired on Peacock.

According to various reports, NBCUniversal paid $110 million for the rights to the game, with Amazon expected to pay more.

Under the NFL’s contract, each of its four broadcast partners — NBC, CBS, Fox and ESPN/ABC — gets at least one wild-card game. Of the two remaining games, one rotates annually between NBC, CBS and Fox, while the other is awaiting bid.

This season’s 16-game package on Prime Video averaged 11.86 million viewers, according to Nielsen, a 24% increase from last year’s inaugural season. Twelve games averaged more than 10 million, double that of 2022 and triggering certain performance clauses allowing it to host a playoff game.

Despite some hard feelings among fans, the match on Peacock was the most-watched event on a streaming service. According to Nielsen, the Chiefs’ 26-7 victory averaged 23 million viewers on Peacock, NFL+ and NBC affiliates in Kansas City and Miami, and achieved a total reach of 27.6 million.

For comparison, Saturday’s game between the Los Angeles Chargers and the Jacksonville Jaguars on January 14, 2023 averaged 20.61 million viewers.

Comcast reported late last year that Peacock had 31 million subscribers. According to subscription analytics company Antenna, there were 2.8 million new subscribers to the streaming service during the wild-card game weekend.

Note: The content and images used in this article is rewritten and sourced from



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